The triathlon is the ultimate challenge for an athlete where 3 disciplines come together. To achieve this, you need to train a lot, get enough rest and eat healthy. A triathlete is often very aware of what kind of sports nutrition he or she consumes during the competition. This is one of the reasons that we are happy to contribute to this achievement by providing them with good sports nutrition based on 100% natural ingredients with as few chemical additions as possible. The Ironman provides an event of very high quality and consciously chooses partners who also have this as their core value, which is why we have found each other to set up a top event together.
Bart Harmsen (co-owner BYE! Nutrition)
When I was 10 years old I already did my first triathlon (1/16 and later 1/8). My father and uncle had already seen a number of triathlons and wanted to try this myself. After a few years I stopped doing this and I noticed that my talent lay more in cycling. After that I went to look at several triathlons. After creating my cycling I’m with BYE! Nutrition and I therefore thought it was extra cool to enter into a collaboration with Ironman Benelux.
Melvin Drissen (co-owner BYE! Nutrition)
In the past I have done many cross country races and have swum a lot. I am also a fanatic cyclist and always looked with great admiration at the triathlon and the triathletes who combine my favorite sports. When the opportunity came to provide the athletes with our sports nutrition during an Ironman, we immediately seized it.